Use of Advertising
Promoting Products or Organizations - Institutional Advertising promotes organizations, images, ideas or political issues.
Stimulating Primary and Selective Demand - First to introduce product needs to stimulate primary demand. Pioneer Advertising informs people about the product.
Offsetting Competitors Advertising - Defensive advertising, offset to lessen the effect of competitors advertising.
Making salespersons more effective - Tries to presell product to buyers by informing them of uses, features and benefits.
Increasing use of product - Consumer can consume only so much of a product, this limits absolute demand. May need to convince the market to use the product in more than one way.
Reminding and reinforcing customers - Reminder, need to keep company/product name at the forefront of consumers' minds in the competitive marketplace.
Reducing Sales fluctuations - Increase sales during slow periods will help increase production efficiency
Promoting Products or Organizations - Institutional Advertising promotes organizations, images, ideas or political issues.
Stimulating Primary and Selective Demand - First to introduce product needs to stimulate primary demand. Pioneer Advertising informs people about the product.
Offsetting Competitors Advertising - Defensive advertising, offset to lessen the effect of competitors advertising.
Making salespersons more effective - Tries to presell product to buyers by informing them of uses, features and benefits.
Increasing use of product - Consumer can consume only so much of a product, this limits absolute demand. May need to convince the market to use the product in more than one way.
Reminding and reinforcing customers - Reminder, need to keep company/product name at the forefront of consumers' minds in the competitive marketplace.
Reducing Sales fluctuations - Increase sales during slow periods will help increase production efficiency
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