Use of Advertising
Promoting
Products or Organizations
Institutional Advertising promotes organizations, images, ideas or
political issues.
Stimulating
Primary and Selective Demand
First to introduce product needs to stimulate primary demand. Pioneer Advertising informs people
about the product
Defensive advertising, offset to lessen the effect of
competitors advertising
Tries to presell product to buyers by informing them of
uses, features & benefits-
Consumer can consume only so much of a product, this limits absolute
demand. May need to convince the market
to use the product in more than one way
Reminder, need to keep company/product name at the forefront of
consumers' minds in the competitive marketplace.
Reducing
Sales fluctuations
Increase sales during slow periods will help
increase production efficiency
No comments:
Post a Comment