Findings of the report

Findings of the report about Kores India Limited: 

• Stationary products are such a market where the level of loyalty remains low and this is because of many reasons. 
•  Quality as the most influencing factors in the purchase decision while price is also an important for purchase decision. 
•  Schemes always attract more and more consumers towards particular brand. Simultaneously it gives idea about the factors which consumers look most in the product before they make final decision.
• Price off and extra quantity is the two main offers/schemes which consumers have came across at the time of purchase. 
•  TV as the best media to market the product which will cover majority of the viewer ship. On the second place it shows news papers as the media to promote the product in the market. 
•  People are not much aware of the schemes which continue in the market it may be because of the present stock of the product at their place. 
•  1+1 or 2+1 or other free schemes are more demanded and more aware schemes in the market. 
•  People are ready to switch over to another brand if they find better promotional schemes which suits their budget means more qyt + less cost + quality. 
•  Extra quantity with less or same price, more satisfaction, quality and other factors influence consumers to switch over too other brands. 
•  Retailer stocks all types of stationary product because of competition. 
•  People are more quality and price oriented. 
•  Consumer remember that name of the product by the company name and also from the past performance of that company. 
•  Retailers are not suggest to purchase particular brand because of personal relation or that customer are brand loyal. 
•  Margin and of better relations with consumers and too provide quality product to consumers they suggest consumers too bye particular brand. 
•  Customers are looking for any type of the promotions on the product before them going to purchase. 
•  Price off, product bundling and extra quantity are more demanded by the consumers over others schemes. 
•  kores is mainly offering credit facility which is offered by all major players it may differ in the time limit of the credit.